Billy McFarland is trying to sell the rights to Fyre Festival on eBay

Billy McFarland has listed the brand rights to Fyre Festival on eBay.

The brains behind the disastrous 2017 event announced that he was putting the brand up for sale on the online marketplace via an Instagram post on Wednesday (July 9) calling the decision "the craziest thing I've ever done".

Bids for the right to "own Fyre Festival" have currently reached $210,600, with the winning bid to be granted the opportunity to own Fyre Festival's "trademarks, IP, social media assets and more."

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McFarland was sentenced to six years in prison in 2018 for defrauding investors off the back of failed event, before being released after just four years in 2022.

Since then, the disgraced entrepreneur has attempted to revive the Fyre Festival brand, claiming that he had secured funding for "Fyre Festival 2.0" in 2023.

Earlier this year, McFarland shared screenshots of emails in an attempt to prove that Fyre Festival 2.0 was a real project after a Mexican official denied any knowledge of the event, that McFarland claimed was set to go ahead on Isla Mujeres in May of this year.

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Despite tickets for Fyre Festival 2.0 going on sale in February with some fetching up to $1 million, the project was seemingly shelved after McFarland revealed that he was putting the Fyre Festival brand up for sale in April.

Last week, McFarland claimed on Instagram that a $7 million buyer for Fyre Festival had fallen through, then posting a day later to explain that he had put the brand for sale on eBay.

Megan Townsend is Mixmag's Deputy Editor, follow her on Twitter.