★ S.A.S.H Newcastle ★ Launch Party ★ Ferro ★ King’s Birthday Long Weekend ★ Sat 10th June ★
The Lucky Hotel
Sat, 10 Jun, 2-10PM
Hosted by
S.A.S.H
Host
S.A.S.H
S.A.S.H was founded in May 2011, inspired by the Sunday party culture of Chapel Bar in London and created to fill the gap left in Sydney nightlife after the closure of Sounds on Sunday. What began as a niche Sunday afternoon gathering has grown into a weekly institution, helping define Sydney’s recovery-era nightlife for more than 15 years.
Despite the theories around its name, S.A.S.H officially stands for nothing. It was inspired by the TV show MAS*H during the naming process, though fans have since created their own meanings, including “Sorry About Sundays, Honey” and “Sunday Afternoon Sunday House.”
The brand became known for its Day & Night marathon format, moving from S.A.S.H by Day in The Greenwood Hotel’s open-air sandstone courtyard to S.A.S.H by Night at Home Nightclub on Darling Harbour. In late 2025, S.A.S.H entered a new chapter with S.A.S.H Saturdays at Carousel Bar & Ballroom on Oxford Street, bringing its community energy into the heart of the weekend.
Musically, S.A.S.H is strictly dedicated to house, spanning deep, chuggy grooves through to minimal and tech-house, with a strong focus on sound quality and Funktion-One systems. Its culture is built around a no-phones dance floor, relaxed dress code and a loyal community known for going all-in on fancy dress, especially at the annual April birthday parties.
Beyond Sydney, S.A.S.H has expanded to Melbourne, Brisbane, Byron Bay, Wollongong, Bali, Ibiza and London, while S.A.S.H Records launched in 2020 as another extension of the brand.
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★ S.A.S.H Newcastle ★ Launch Party ★ Ferro ★ King’s Birthday Long Weekend ★ Sat 10th June ★
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Every time we launch in a new city or announce an interstate event, there is a small but very vocal group of you kicking and screaming for us to make the humble trip up North to Newcastle. Well, we heard your calls, and the time is now, as we present the launch of S.A.S.H in Newcastle in the open-air courtyard of The Lucky Hotel.
We’re filling the place with a full D&B sound system and sending some of our most trusted in tow to ensure the scene is set and the setting is serene. To kick Newcastle into 6th gear Ferro is the international guest entrusted with bringing the heat and leaving the roof in ruins.
Ferro’s sound comes caked in a vintage dust, sounding as though his beats have been maturing in a draw before being unleashed on the world. They are percussive while organic, warm and inviting. It is Ferro’s lasting goal to make all of his music using genuine hardware and fully analogue tools.
Fairly young still, but definitely not new to the game, Ferro is clearly walking his own path. Being the frontman and A&R of VBX, an Amsterdam-based record label which also hosts its own events. Aside from this, he performs across the globe at events like HYTE, Kiesgrube, Unusual Suspects and FUSE London, for whom he plays on a regular basis.
Assembling alongside the Dutch dynamite, we’ve asked our very own Kemba to make his merry way up the pacific highway and fly the yellow flag from Sydney, with Newcastle expat Ben Pailas and all-time selecta Just Shai rounding out the afternoons proceedings.
As always, you bring your dancing shoes and we’ll provide the rest.
See you on the dance floor xx
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★★ Ferro ★★
★ Kemba ★
★ Ben Pailas ★
★ Just Shai ★
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S.A.S.H Newcastle
Saturday 10th June
2pm – 10pm
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The Lucky Hotel
237 Hunter Street,
Newcastle, NSW 2300Website: www.sash.net.au
Instagram: @sashsundays
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